Rachel Olsen: Occupation: Founder, Bestmomproducts
Education: B.A., Broadcast Communication, Arizona State University
Rachel Olsen,In 2010 while bringing a medical device to the consumer market, had a challenging time finding stories of real business experience online. “There was a massive amount of information but it was difficult to cut through the fluff,” said Rachel. She wanted to hear candid stories focusing on the nuances of business, the challenges entrepreneurs faced and how they overcame them. What she found was a lot of overnight success stories leaving out the how-to details, especially costly mistakes.
Rachel Olsen is currently growing Best Mom Products, a digital media company “Where Mompreneurs Share Their Adventures in Business.” The Best Mom Products Show & Podcast is available on www.bestmomproducts.com, iTunes (New & Noteworthy), Stitcher Radio and YouTube.
What qualities does it take for someone to be successful as an entrepreneur?
Almost everyone I’ve interviewed says perseverance and hustle. If you don’t give up, you continue to learn what works and doesn’t work. Failure will eventually show you success as long as you keep trying. It might not be doing what you thought but it will all lead you to a path of growth.
What challenges keep you awake at night?
I’m trying to figure out how to monetize my services. I have a store with affiliate marketing links where people can buy the products of the mom’s I interview. I have some show sponsors, too. But really determining the ‘right’ direction to take my business and focus on is what keeps me awake.
What is it about your job that makes you feel it’s the right fit for you?
It feels natural. I’m always connecting with and learning from entrepreneurial women who took a risk. It’s hard to imagine doing anything else. I get to see the bigger impact I’m making when listeners tell me they’re going to change the way they do something or try something based on what another open mompreneur shared.
What are some of the rules you live by?
Life is too short to spend time doing something you don’t care deeply about. Listen to your intuition. No one knows you like YOU.
What one piece of advice do you wish you could tell a 21-year-old version of yourself?
No one has it all figured out. When you feel like someone does and want to be just like them, remember your gifts, your skills and all you have to offer to the world. No one has your voice. Be of value to others. When you provide value, good things will come your way.
Addiemall “Divas” wishes Rachel Olsen a very happy womens day all the Best on her Future Endeavors through Bestmomproducts.