Hi Addies, This Tyme Getting into Ecommerce being featured in **Trend Now**

.Jennifer-Conforti-340x288Ecommerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks.However, the term may refer to more than just buying and selling products online like developing,marketing, shipping etc.We Feature a successful aspiring ecommerce entrepreneur Jennifer Conforti in our **Trend Now** Section. Jennifer Conforti is the Vice President of ISAAY.com,ISAAY.com, an online women’s retail website (which features some killer brands) Jennifer has only one goal,to build ISAAY into a company that’s a household name, so she can stay there until the day she retires.

To add things up, her job allows her the opportunity to travel all over the country. Within the last month alone, she’s traveled to New York, Chicago, Boston, Las Vegas and Salt Lake City. she gets to sit with designers to discuss a collection’s inspiration and meet with her vendors.
In addition to Ecommerce and fashion, Jennifer loves yoga, art projects and snowboarding.
Jennifer says her goal is to build a website that isn’t just for shopping but that will be a source of fashion information for women.
Jennifer has many roles including this to her portfolio like photo shoots, marketing, and sometimes, because isaay is a small
but growing company, you can find her in the warehouse receiving product
and shipping orders. Jennifer says that her role models are her parents and she lives by the quote ” There is so much opportunity — you just have to go out and get it.”

Connect With Jennifer:


:::E-commerce Facts:::
Shopping-Cart-Software1979: Michael Aldrich invented online shopping.
1984: Gateshead SIS/Tesco is first B2C online shopping and Mrs Snowball, 72, is the first online home shopper.
1998: Alibaba Group is established in China. And it leverage China’s B2B and C2C, B2C(Taobao) market by its Authentication System.
2002: eBay acquires PayPal for $1.5 billion.[3] Niche retail companies CSN Stores and NetShops are founded with the concept of selling
products through several targeted domains, rather than a central portal.
2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the group buying websites plans to go ahead with an IPO in mid-2011

INSPIRATION THIS TYME: Anne Sweeney-Listed #24 On Forbes List of Powerful Women!


Want to Be A Power Woman? Disney’s Anne Sweanne2eney Shares Her Sources Of Success Anne Sweeney , 53, Co-Chair of ­Disney Media Networks and President of Disney/ABC ­Television Group to discussing leadership, inspiration, and  success with her.Being Listed #25 on this year’s list of Forbes‘ 100 Most Powerful Women, This media veteran and mother of two exemplifies that achieving lasting success, or sustaining power, is far more challenging than attaining it as a leader today. Here are some excerpts from the Interview that she gave exclusively to Forbes.                        Continue reading


Hi Folks, Before Getting into Inspiration This Tyme, patI wish you all out there reading this article a fantastic, fabulous day. This time, We feature the huge establishment and growth of “Patrick’s law movement” within a short span of time,say just 3 months.The Dog depicted to the right is Patrick.
His owner starved him to near death, put him in a plastic garbage bag, and threw him down the garbage chute in a Newark (NJ) apartment building.

On March 16, 2011, against all odds, a maintenance man saw the bag moving and discovered the dog was still alive… Barely.
If the Dog hadn’t moved, even a little, he would have ended up in a pile of garbage. No one would ever have known that he lived or died. And his abuser would never have been caught. The dog now called Patrick couldn’t bark, cry or whimper, but he MOVED!
The maintainence man brought him to Associated Humane Societies (AHS) in Newark.The Vets rushed him 40 miles South to the Garden State Veterinary Specialists in Tinton Falls, NJ. They immediately began vital measures to save this extraordinary dog’s life. Morning came, and Patrick had made it through the night.

The next day was St. Patrick’s Day, and so they named him PATRICK.

But more than survival, Patrick became something much more important.
He became the face of animal abuse to animals lovers all across the country.
People came in mass numbers to show support for this sad skinny little dog and to become a voice for the voiceless in every state. His story was published in vital social media websites and newspapers.Donations started pouring in and his medical care was funded by the huge crowd of  animal lovers in and around USA. The Caretakers used this opportunity to lend out support to all other Dogs like patrick who were subject to animal abuse. They established a Movement in the name of patrick in almost every state in United States of America.

Facebook became a vital social networking tool for spreading awareness and gathering support. Initially, the support came in the form of million likes to the patrick miracle page.
The overwhelming support that came in as a result of social media marketing through facebook led to the grand success of the Patrick’ks Law Movement around most of the states in USA.

The Patrick movement was formed.Today the patrick movement is a umbrella group comprised of 50 states in America and many other vital parts of the world like britain, France, Singapore etc. The Mission of this group is to reform animal cruelty laws at municipal and state levels  and urge the recognition and rights of pet and stray animals.

The video below depicts the growth of the patricks law movement with the help of social media marketing. Patrick’s story inspires us to
create and make valuable causes like the patrick’s law movement a grand success with the help of limited resources and a short span of time.

Success need not come in the form of education or business. Patrick’s Law movement is a success in itself in the form of service to the society
and has opened many doors for animals suffering from abuse and brutality. Its necessary, that the diligent efforts of thousands
of volunteers of an emerging movement be lauded and appreciated.And thats what we are doing at this month’s ‘Inspiration this tyme’.
Help our voices be heard. Spread the word….Thank you all who are reading and sharing this article.


The Patrick Movement



Inspiration This Tyme: Ethan Austin(Giveforward)

Ethan Austin is the co-founder of GiveForward, a website that makes it incredibly

easy to collect donationsethan-austin from friends and family for a loved one’s uncovered medical expenses.  Having lost his father at an early
age to colon cancer, Ethan has always had a soft spot for helping others and spent much of his early life volunteering for various cancer organizations.
In 2008, Ethan joined Desiree Vargas to launch GiveForward in Chicago.
As of August 2010, GiveForward has helped people raise over $2 million dollars for things like cancer treatments and organ transplants, leading the Chicago Tribune to call it “the future of medical fundraising in the Internet Age.”

In 2010, The company was nominated for a World Technology Network Award in association with TIME, CNN and Fortune for its innovative approach to medical fundraising. Following are some excerpts from the Interview he’s given via Ideamensch.

1.What are you working on right now?

“We’re currently rebuilding the entire GiveForward website right now from the ground up.
It should be major improvement over the current site with much more integration with Facebook.
We’re also in the process of raising money from investors right now, which we are learning can be quite exhausting.”

2.What do you like most about your job?

“The emails we get from users thanking us for creating GiveForward.”

3.What words do you live by?

“Have Fun. Do Good. Help Others.”

4.Three Trends that excite you?
The emergence of more for-profit, social ventures.
It’s exciting to see new models like TOMS shoes emerge that are shattering the status quo.
Big corporations are becoming more like non-profits and non-profits are trying to become more like corporations. I love the idea that a business can do well by doing good.


Sites like CrowdSPRING, are turning the traditional RFP process on it’s head, saving time and money for businesses.


This is a pretty exciting movement we’re seeing, especially for poor entrepreneurs like myself who don’t have any extra spending cash to pay for full-priced meals.

5.How do you bring ideas to life?

“I surround myself with passionate people who are smarter than I am.”

6.What is one business idea that you’re willing to give away to our readers?

“Don’t be afraid to be yourself.  People like authenticity, so let your personality shine through.
If the objective of your company’s  communication strategy is to avoid offending people, your company
is going to come off as bland and no one is going to remember you. You might succeed in not offending
but you’re not going to win any fans this way.”



Ethan Austin on LinkedIn

Inspiration This Tyme:Andrew Loos(Attack Marketing)

Goals and Idols play a vital role in shaping our Life and character.AddieMall features people who have played a doandrew-loosminant
role in inspiring others and who strive to make our society a better place to live in. We feature such people each month.,This Month our Inspiration is Andrew Loos,CEO of Attack,one of the largest guerrilla marketing, field support and event staffing companies

Give him a outstanding ovation.Following are some excerpts from the Interview that he gave exclusively for Addiemall.

1.What are you working on right now?

“The Social Underground. A dynamic new service powered by Attack! which connects brands with their ideal influencers  through integrated communications and an immersive media experience. Translated? We’ve developed a really effective way to connect the right social media users and core advocates to the brands they love using our proprietary management software.”

2.What inspires you?“People who aren’t afraid to fail. Every mistake you make brings with it a newfound level of clarity, but more importantly,
gets you one step closer to a solution. Failure will always cost you something, but it is the best education that lost time
or money can buy (Well… that is, if you don’t repeat it) Ask any business owner who has made it past the five year mark their
thoughts on this and you should get some great war stories to work off of.”

3.What is one book and one tool that helps you bring ideas to life?

Book – “The War of Art: Winning the Inner Creative Battle” by Steven Pressfield

Tool – This may sound lame, but I have to go with trusty ol’ Google Analytics.
For our online laboratory, nothing else out there is as expansive in data metrics and user-friendly

4.Besides relevant experience, what else do you look for in potential new Attack! employees?

“Motivation to make our organization more efficient, creativity to make it more fun and the
personality to work with other team members and add to the already amazing culture.”

5.3 trends that excite you?

“Curated communities

Earned Media through social landscapes

Core advocates having more say in a brand’s message & development.”

6.What is one business idea that you’re willing to give away to our readers?

“Find mentors. Meeting and building relationships with people who have already
found success is vital in finding your own. People always say you should just have one mentor,
but I’ve never really gone with that. Having access to and building relationships with many successful
entrepreneurs gives you the unique ability to crowdsource the experts.”


Attack! is at http://www.attackmarketing.com

Andrew Loos can be reached at andrew@attackmarketing.com or on LinkedIn http://www.linkedin.com/in/andrewloos


Inspiration This Tyme

INSPIRATION THIS TYME: Goals and Idols play a vital role in shaping our Life and character.AddieMall Features people who have played a dominant role in inspiring others and who strive to make our society a better place to live in. We feature such people each month.,