KAPILA GUPTA ON LUXURY STATION

KAPILA GUPTA OF LUXURY STATION –  INSPIRATION THIS TYME.

Kapila Gupta, a mother of two, decided to venture into selling Luxury Designer Stuff after facing trouble when she herself went on to buy a designer handbag, not available in India  like High VAT, Authenticity issues, and Delayed Shipping. Business was always her dream.She decided to offer a e-commerce platform in the country which covered all these voids and facilitated women to shop in india itself apart from a store abroad, or on unauthentic goods.

kapila gupta

Beforehand, Kapila had spent a whole decade working as a consultant for PricewaterCoopers Ltd, before deciding to take a break. She felt that flexibility in working hours and work it self was mandatory since she was a mother of two and she completely cherished motherhood and its memories. And Therefore She went ahead and launched LUXURY STATION (www.LuxuryStation.com).

The inventory-led model offers its customers both the option to visit their studio or seek the comfort of viewing the products online. They deliver pan-India, taking not more than three to four days to execute any order, in any corner of the country. Since they started, they also diversified into pre-owned luxury goods, where the customers can either sell directly, consign,or even exchange it with new products.

luxury station

Luxury Station Launched in March 2015. And by October 2015, It had around 5000 registered users, with 250 people actually shopping with them. Today they execute around 50-75 transactions a month.The platform was recently listed as one of the recommended sellers of Authenticate First, one of the largest US-based company for certification of authentic luxury products, which helped them address customers concerns about authenticity.They recently introduced fragrances and will soon be adding footwear, watches, and apparel to their menu.“The idea is to create a one-stop shop for all luxury goods” says Kapila Gupta before signing off from us… !!

ALL THE BEST KAPILA AND GOOD LUCK!!!!

TRAVEL TIPS

                                                       TRAVEL TIPS

travel tips

 Do Some Research – 

Be it a trip with family, friends, or an journey of self-realization, it is important to plan your trip down to the bone. This helps ensure that you don’t miss out on anything and make the most of your vacation. Be sure not to over plan or follow an extremely rigid schedule, though, because no one likes a travel kill joy.

 Check the weather –
Always check the weather forecast and carry appropriate clothes according to the climate. Comfortable footwear, atleast more than one is a must.

Be Devoted –

Being loyal to an airline most certainly has its perks. With loyalty programs, flyer miles and upgrades, opting to stick with a preferred airline makes traveling a lot more fun, if not easier. Loyalty programs also offer a range of discounts at duty-free stores. All in all, it’s a win-win situation!

Dont Travel without These…

1.Always carry a universal adaptor,Camera,Mobile etc. You don’t want to get stuck , unable to charge your mobile, laptop, battery etc.

2. If you have an iPhone or an android phone, there are tons of applications you can download to find the best local restaurants, hotspots and hangouts around town. Explore it!

3. Do carry a small First Aid kit with Basic Medicines, Bandages, and cotton.

4.See that your mobile has GPS or at least download Google Maps as that will help you in locating your destination

If it’s your first time Visit to any city,

make sure you arrive during the day –travel tips for women

it is always safe to arrive to a new place during the day.Keep phone contacts of the guesthouse/Hotel  as well as friend at all times; don’t leave the airport until you have connectivity,and your phone is charged. Also call to the Hotel/ guesthouse beforehand to find out the time it would take you to reach there, as well as some landmark along the way.

Have a Taste of Street Food-

Visit Local Restaurants as well apart from other Star hotels during your Vacations.Save on food by eating at locally famous street food places or small restaurants that locals visit.  This will help you know the city as well as its culture!

Shopping …

Make sure you do some shopping in all the travel places you visit. Buy things those act as a remembrance of the city you visited. There are lots of products on different budgets suiting all traveller’s like Handicrafts, Paintings,Local Accessories etc.

A funfilled, safe holiday can never be complete without  you fulfilling this checklist. So Divas, keep these travel facts in mind and Enjoy your vacation…

What is Digital Marketing? Assets and Types

                      what is Digital Marketing? Assets and Types

LogoColorTextBelowDigital marketing has always been about connecting with your audience in the right place and at the right time.Today, that means that you need to meet them where they spend more time: on the internet.

 

Enter Digital marketing — in other words, “any form of marketing that exists online”

What is Digital Marketing? ——-  “ANY FORM OF MARKETING THAT EXISTS ONLINE”

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

digital marketing

These Assets can be made use of to achieve your Digital marketing Goals Effectively. The list includes:

Assets

  • Your website
  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

Types/Channels of Digital Marketing 

1. Search Engine Optimization(SEO) -The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

2. Social Media Marketing -The practice of promoting your brand and your content on social media channels (facebook,twitter,Instagram) to increase brand awareness, drive traffic, and generate leads for your business.

3. Pay-Per-Click (PPC) – A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

4. Email Marketing -Email is often used to promote content, discounts, company news and events, as well as to direct people towards the business’ website.

5. Display advertising is advertising on other websites. It includes many different formats and contains items such as text, images, flash, video, and audio.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. Ex. Google Adwords Display Planner.

6. Content Marketing – The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers- Example – Company Blogs, News Articles etc

For women entrepreneurs, working women and women oriented businesses, Addiemall offers all of these services listed above,in a qualitative, customized  and cost effective way. Addiemall also offers lots of offers and concessions especially for business women since our firm is a girl friendly concern.

Call Us Now to  discuss the marketing needs of your business!!!