Hi folks, our Inspiration This Tyme is Michael Mothner. Micheal is a serial entrepreneur

and Internet pioneer,having founded his first software company, Wpromote at the age of fourteen.In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Continue reading →

Ethan Austin is the co-founder of GiveForward, a website that makes it incredibly

easy to collect donations from friends and family for a loved one’s uncovered medical expenses.  Having lost his father at an early
age to colon cancer, Ethan has always had a soft spot for helping others and spent much of his early life volunteering for various cancer organizations.
In 2008, Ethan joined Desiree Vargas to launch GiveForward in Chicago.
As of August 2010, GiveForward has helped people raise over $2 million dollars for things like cancer treatments and organ transplants, leading the Chicago Tribune to call it “the future of medical fundraising in the Internet Age.”

In 2010, The company was nominated for a World Technology Network Award in association with TIME, CNN and Fortune for its innovative approach to medical fundraising. Following are some excerpts from the Interview he’s given via Ideamensch.

1.What are you working on right now?

“We’re currently rebuilding the entire GiveForward website right now from the ground up.
It should be major improvement over the current site with much more integration with Facebook.
We’re also in the process of raising money from investors right now, which we are learning can be quite exhausting.”

2.What do you like most about your job?

“The emails we get from users thanking us for creating GiveForward.”

3.What words do you live by?

“Have Fun. Do Good. Help Others.”

4.Three Trends that excite you?
The emergence of more for-profit, social ventures.
It’s exciting to see new models like TOMS shoes emerge that are shattering the status quo.
Big corporations are becoming more like non-profits and non-profits are trying to become more like corporations. I love the idea that a business can do well by doing good.

Crowdsourcing

Sites like CrowdSPRING, are turning the traditional RFP process on it’s head, saving time and money for businesses.

Group-buying

This is a pretty exciting movement we’re seeing, especially for poor entrepreneurs like myself who don’t have any extra spending cash to pay for full-priced meals.

5.How do you bring ideas to life?

“I surround myself with passionate people who are smarter than I am.”

6.What is one business idea that you’re willing to give away to our readers?

“Don’t be afraid to be yourself.  People like authenticity, so let your personality shine through.
If the objective of your company’s  communication strategy is to avoid offending people, your company
is going to come off as bland and no one is going to remember you. You might succeed in not offending
but you’re not going to win any fans this way.”

Connect:

http://www.giveforward.com/

Ethan Austin on LinkedIn

Goals and Idols play a vital role in shaping our Life and character.AddieMall features people who have played a dominant
role in inspiring others and who strive to make our society a better place to live in. We feature such people each month.,This Month our Inspiration is Andrew Loos,CEO of Attack,one of the largest guerrilla marketing, field support and event staffing companies

Give him a outstanding ovation.Following are some excerpts from the Interview that he gave exclusively for Addiemall.

1.What are you working on right now?

“The Social Underground. A dynamic new service powered by Attack! which connects brands with their ideal influencers  through integrated communications and an immersive media experience. Translated? We’ve developed a really effective way to connect the right social media users and core advocates to the brands they love using our proprietary management software.”

2.What inspires you?“People who aren’t afraid to fail. Every mistake you make brings with it a newfound level of clarity, but more importantly,
gets you one step closer to a solution. Failure will always cost you something, but it is the best education that lost time
or money can buy (Well… that is, if you don’t repeat it) Ask any business owner who has made it past the five year mark their
thoughts on this and you should get some great war stories to work off of.”

3.What is one book and one tool that helps you bring ideas to life?

Book – “The War of Art: Winning the Inner Creative Battle” by Steven Pressfield

Tool – This may sound lame, but I have to go with trusty ol’ Google Analytics.
For our online laboratory, nothing else out there is as expansive in data metrics and user-friendly

4.Besides relevant experience, what else do you look for in potential new Attack! employees?

“Motivation to make our organization more efficient, creativity to make it more fun and the
personality to work with other team members and add to the already amazing culture.”

5.3 trends that excite you?

“Curated communities

Earned Media through social landscapes

Core advocates having more say in a brand’s message & development.”

6.What is one business idea that you’re willing to give away to our readers?

“Find mentors. Meeting and building relationships with people who have already
found success is vital in finding your own. People always say you should just have one mentor,
but I’ve never really gone with that. Having access to and building relationships with many successful
entrepreneurs gives you the unique ability to crowdsource the experts.”

Connect:

Attack! is at http://www.attackmarketing.com

Andrew Loos can be reached at andrew@attackmarketing.com or on LinkedIn http://www.linkedin.com/in/andrewloos